Workshops

Special projects deserve special attention

Names are among the most important elements of any business. They can be designed to attract attention of target customers, making them important marketing tools, particularly if you adopt a nomenclature across multiple products or product categories.

  • New or updated Company Name, product names, or brand names
  • Uses a flexible, interactive process
  • Includes an Action Plan to guide your implementation

Business growth depends on customers recognizing a brand, company name, logo, or other visuals over a long period of time, across media types and physical locations.

  • Develop your Brand Message and draft supporting visuals
  • Uses a flexible, interactive process
  • Includes an Action Plan to guide your implementation

Most businesses look to have a steady stream of new products or new uses for their products in order to keep the interest of existing customers, add new customers and ultimately fuel business growth.

  • Brainstorming ideas for products or product categories
  • Brainstorming new uses of existing products
  • Ranking and prioritizing ideas
  • Includes an Action Plan to guide your implementation